My design journey began in 2015 in India, where I cut my teeth working with digital agencies and crafting visual identities for renowned brands. These early years were crucial; they gave me a mastery of design software and a sharp eye for aesthetics, laying the visual foundation for everything I create today.

Relocating to Vancouver marked a pivotal shift in my career. Eager to dig deeper into the "why" behind design, I transitioned into UI/UX through my studies at Langara College. This allowed me to merge my visual background with human-centered methodologies, transforming from a graphic designer into a holistic product designer.

This evolution continued at HSBC, where I took ownership of the customer-facing mobile application. Here, I learned the critical skill of balancing business objectives with engineering constraints, ensuring that user needs weren't lost in translation. Most recently at Kanopi Studios, I refined this approach further, simplifying complex web and mobile ecosystems into accessible, modern, and user-friendly interfaces.

Growing up in India and building a life in Canada has taught me to embrace diverse cultural perspectives in my work. When I’m not designing, you’ll find me capturing moments through photography, creating collages, or exploring new parks with my dog, Chai.

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Clients

I’ve had the pleasure to work with these companies in the past

hsbc sunnylands logo safe logo primacorp-ventures-inc langara candelen logo humane-warriors supermoon zadinga True-blue Romedy-now lakme-fashopn-week and-so arth high-street-phoenix the-choice-of-fashion the-green-snack josmo tresmode aquatein nyassa flow windmill-festival howl

My Design Process: The Path to User-Centered Solutions

Empathize

This foundational phase is about deeply understanding the users, their context, pain points, needs, and motivations. This involves user interviews, field studies, competitive analysis, and synthesizing research to move beyond assumptions.

Define

I take the insights gathered during Empathise and clearly articulate the core problem. This phase results in clearly defined problem statements, user personas, and job-to-be-done statements that guide the entire project.

Ideate

This is the expansive, creative phase where I generate a wide range of potential solutions. It involves collaborative brainstorming, sketching, and feature prioritization based on technical feasibility and user value.

Design

Based on the strongest ideas, I move into detailed design, translating concepts into tangible wireframes, high-fidelity mockups, and interactive prototypes. This phase makes the vision testable.

Implement

The finalized design is handed off to engineering partners. I work closely with development teams to ensure pixel-perfect delivery and provide necessary assets, specifications, and continuous design support throughout the build phase.

Test & Learn

Once live or in a test environment, the solution is validated with real users. This involves usability testing, A/B testing, and analyzing performance metrics to gauge the solution's effectiveness and identify areas for improvement.